In 2021, we launched another round of our #IceAgeChallenge. On Facebook, Twitter, and Instagram, everyone was invited to test their knowledge and become an Ice Age expert.

Throughout the year, every Monday, one of our members posed a question related to a topic they researched and presented at their museums or visitor centers. These questions varied in difficulty, ranging from easy to challenging, and encompassed a mix of serious and humorous themes. Every Thursday, we shared the answer along with additional explanations.

This series gained immense popularity and significantly increased the reach of our members on social media.

Here is an example: